When we talk about starting from the user and providing value to the user, we are actually exploring the underlying logic of value creation: understanding the nature of user needs, tapping into our own supply potential, and using this as a basis to surpass competitors and create a unique user experience. Below we will analyze step by step and enter this user-centric innovation feast.

Step 1: Understand the user’s mind

The underlying framework of user needs

User needs fall into two camps: stability needs and social needs. The former is reflected in the user's desire to transition from an unstable state to a stable state, and requires guidance and support to smoothly upgrade; the latter is about people gaining competitive advantages through social interaction and identity recognition, and satisfying a sense of belonging and achievement.

Step 2: Crack the competitor's code

Dimensions of competitive product analysis

When examining competing products, the first thing to consider is the channels from which users may obtain information and where their preferences and needs are. Through cross-border integration, refined positioning and innovative forms, we can find our own differentiated advantages. For example, the combination of psychology + social phenomena, psychology + fitness, psychology + personal growth, etc., forms a unique perspective of T-shaped talents.

From self-supply analysis

Get to know yourself deeply, clarify "who I am" and how others see me. Secondly, explore what you are good at, including hard skills, soft skills, unique interests and even occasional cleverness. Finally, conceive and determine the specific product model, which may be to hold offline activities, write practical PPTs, or plan an innovation salon.

The Seven Cs of Supply Model

1. Combine: Package fragmented knowledge, resources, and information to extract high-level themes, such as building a dating platform, an entrepreneur exchange forum, or a project incubation platform.

2. Courier: Accelerate information delivery to ensure that users get fresher and more timely content as soon as possible.

3. Communicate: Transform complex and difficult-to-understand professional information into easy-to-understand language to reduce the user's cognitive burden.

4. Choose filtering: select practical, reliable and high-quality information for users, such as selected foreign reading materials, authoritative literature interpretations, etc.

5. Convenience: Simplify the process of users obtaining effective information and reduce learning costs.

6. Contact: Build emotional bonds, provide users with a spiritual home, and enhance user stickiness.

7. Create: Have the courage to propose new ideas, create new products or services, and bring new experiences and value to users.

Providing value from the user's perspective is a journey of deeply exploring user needs, accurately analyzing competing products, clearly understanding oneself, and innovating supply models. In this process, every link hides subtle and important details, which deserves our deep breath and steady progress. In the end, we will find that creating value for users is not only a business strategy, but also a deep understanding and respect for human needs, which is an indispensable part of the beautiful future we weave together.

Step 3: Inventory your own resources

Realize value creation from the user's perspective

Continuous Insights

Maintain a keen sense of the market, track changes in user needs in real time, capture dynamic trends through questionnaires, user interviews, data monitoring, etc., and ensure that our products or services always keep pace with user needs.

Iterative Optimization

Based on user feedback and actual results, the product is quickly iterated and optimized. A complete user feedback mechanism is established to encourage users to participate in the improvement and development of the product, thereby improving the adaptability and competitiveness of the product.

Personalization

Utilize big data and artificial intelligence technology to achieve accurate matching of users' personalized needs. Provide tailored content and services for different user groups and individual characteristics to meet users' diverse needs.

Emotional resonance

In addition to functional value, we should also focus on the emotional connection with users. Through story marketing, emotional appeals and other means, we can make the product carry more emotional value, trigger emotional resonance among users, and enhance their brand loyalty.

Long-term planning

Standing at a higher strategic level, we can foresee future development trends and make plans in advance. We should not only solve the problems of users at present, but also think about how to lead users to a better future life through forward-looking design and innovation.

To truly provide value from the user's perspective, we must have a meticulous observation to capture changes in demand, and a bold and innovative spirit to break the routine, and constantly explore and practice, so that we can stand out in the fiercely competitive market environment and win the favor of users. This is an endless evolutionary road and an artistic journey about value creation. Let us embark on this journey together, feel every detail with our heart, light up every possibility with wisdom, and go on a wonderful adventure about value and meaning.

Deep dive into the symphony of users and products: revealing those extremely subtle points of harmonious resonance

In the rapidly iterating technological wave, the integration of users and products is like a rich symphony, and each note contains deep meaning and possibilities. At this moment, we will analyze the delicate connections between the two that are easily overlooked from a new perspective, and how to deepen these connections and jointly play a higher value melody.

User: Multi-level demand matrix under diversified identities

Users are no longer just consumers, but three-dimensional individuals that carry four dimensions: physiological, psychological, social, and situational. Their demand structure covers not only rigid demands at the basic level of life, but is also deeply shaped by community identity and trends of the times, and is also directly affected by personal emotional fluctuations and changes in situations. Therefore, we need to build a comprehensive user portrait, grasping every layer of its demand texture like a painter carefully depicting a person's portrait.

Products: Value containers beyond physical appearance

Products are not limited to the physical appearance and functional characteristics, but also include multiple dimensions such as user experience design, brand culture communication and business model construction. High-quality products should not only be excellent in practicality, but also demonstrate their unique business wisdom in terms of emotional connection, market positioning and long-term planning. This requires us to not only understand the magnificent market demand when conceiving products, but also foresee the direction of future trends.

User value: subjectivity, context and dynamic evolution

The concept of user value is not fixed, but is shaped by the feedback loop formed by the individual's cognitive framework, current situation, and past experience. To enhance user value, it may be necessary to break the routine and launch a disruptive experience; it may be necessary to polish the details to reduce user friction and pain points; or through technological innovation and operational strategies, reduce user switching costs and make value perception more intuitive and profound.

Transaction model: Unlocking the decision-making code behind behavior

The user's purchasing behavior is like a series of sophisticated psychological chains, involving many links such as perception, information processing, option weighing, expectation simulation and value judgment. In-depth exploration of this transaction model is like mastering the key to open the door to the user's mind, so as to accurately formulate product display strategies and ignite the user's purchasing enthusiasm.

In the real world, even if we advocate the principle of rational decision-making, the actual decision-making process of users is often quietly influenced by a series of irrational factors. From psychological hints to emotional triggers to group effects, these irrational factors constitute an important part of decision-making. Fully understanding and making good use of them will help us more accurately predict and guide user behavior.

Product Manager: The Dancing Link between Demand and Supply

Product managers play a vital role as a link between users and products. They not only need to have the insight to explore the deep-seated needs of users, but also need to be familiar with product features and market competition patterns. At the same time, they need to combine the company's strategic goals and coordinate the resources of all parties. An excellent product manager is like a band conductor, who can promote product iteration and update and achieve continuous innovation by mobilizing the team's wisdom and execution.