Fangtian CRM software

  • Product Introduction


Fangtian CRM (Customer Relationship Management) refers to the use of CRM by enterprises to manage the relationship between them and their customers. CRM is a business strategy for selecting and managing valuable customers and their relationships. CRM requires a customer-centric business philosophy and corporate culture to support effective marketing, sales and service processes. If an enterprise has the right leadership, strategy and corporate culture, CRM applications will enable the enterprise to achieve effective customer relationship management.


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Key Features


Fangtian CRM system is a customer relationship management system that integrates customer relationship management ideas and advanced technological achievements. It is a powerful assistant for enterprises to realize customer-centric strategic orientation. It includes the following four subsystems:


01.Customer cooperation management system


The customer relationship management system should highlight the customer-centric concept. First of all, it should enable customers to communicate with the company in various ways, and the customer cooperation management system has this function.


02.Business operation management system


Every department in an enterprise needs to have contact with customers, and the marketing, sales, and customer service departments have the most frequent contact with customers. Therefore, the customer relationship management system needs to provide support for these departments, and the business operation management system came into being. The business operation management system mainly realizes three basic functions: marketing, sales, and customer service and support.


03.Data analysis management system


In the data analysis management system, data warehouse, data mart, data mining and other tasks will be implemented, and business intelligence and decision analysis will be realized on this basis. This system is mainly responsible for collecting, storing and analyzing various information on the market, sales, services and the entire enterprise, and comprehensively understanding customers to provide a basis for corporate market decisions, thereby straightening out the relationship between corporate resources and customer needs, improving customer satisfaction, and achieving goals such as discovering new customers, supporting cross-selling, maintaining and retaining old customers, discovering key customers, and supporting personalized services for specific customers.


04. Information Technology Management System


Since the operation of each functional module and related system of customer relationship management is guaranteed by advanced technology, the management of information technology has also become the key to the successful implementation of the CRM system.



Application Value


01. Maintain old customers and find new customers


Research shows that the cost of developing a new customer is five times that of maintaining an old customer. By establishing a CRM system, enterprises can collect, organize and analyze customer information and share internal resources, which can effectively improve service levels and maintain relationships with old customers. In addition, the CRM system relies on advanced information platforms and data analysis platforms, which can help enterprises analyze potential customer groups and predict market development needs, help enterprises find target customers, seize business opportunities in a timely manner and occupy more market share, and is an important helper for enterprises to continuously develop new customers and new markets.


02. Avoid customer loss caused by excessive dispersion of customer resources


Many companies have scattered customer resources, which directly leads to incomplete customer information records and low value. At the same time, due to the turnover of sales personnel, customer resources will continue to be lost. The CRM system can help decision makers accurately understand the overall progress of customers and existing problems, so as to carry out business guidance and strategy adjustments in a timely manner to avoid unnecessary customer loss.


03. Improve customer loyalty and satisfaction


CRM system can help enterprises understand customers' information in detail, promote communication between enterprises and customers, coordinate customer service resources, and provide customers with the most timely and high-quality services. At the same time, it can help establish a long-term and stable mutually beneficial relationship with customers, which has a significant effect on improving customer loyalty and satisfaction.


04. Reduce marketing costs


Through the CRM system, enterprises can realize resource sharing and optimize cooperation processes internally, and increase their understanding of the market and effectively predict market development trends externally. This can not only improve the operational efficiency of the enterprise, but also greatly reduce operating costs.


05. Understand the working status of sales staff


The mobile CRM system enables the person in charge to accurately grasp the location and work status of sales personnel, prevent them from cheating or doing private things, which is conducive to the company's performance appraisal and improving the work efficiency of sales personnel.


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